Public Participation in Developing a Common Framework for the Assessment and Management of Sustainable Innovation

Glossary

Permalink of this case: http://www.casi2020.eu/casipedia/cases/1163

3D Ecobus – Mobile Education Center

3D Ecobus is a mobile information-educational center – a unique globally, an innovative tool for highly effective training. The Center is equipped with state-of-the-art technique for 3D projection, Dolby Surround system and audio connection with the audience. The project is aimed at students of primary school, as well as to the employees of companies and Government institutions. The results of the project are impressive: Since March 2011 more than 80 000 kids in 500 schools in 70 municipalities have been trained. The website registrations are 8 000; 4 000 employees of international companies and governmental and municipal agencies went through the training program (the number is growing). Its purpose is to enrich their knowledge about the separate collection of waste and the benefits for the environment and society, to build sustainable positive attitude towards the process of selective collection and to encourage the creation of sustainable habits for participation in it.

www.deconi.bg

Related sector

  • E - Water supply; sewerage; waste management and remediation activities
  • P - Education

SI Lead organisation

Ecopack - Business actor ( Medium to large private organisations (Corporations, Firms) )

www.ecopack.bg

SI Scope

Bulgaria

SI Process

Start Date: March 2011 End Date: N/A

Start Date: 2011 End Date: N/A

Start Date: 2011 End Date: Ongoing

Start Date: 2013 End Date: Ongoing

It all started in March 2011, when DeConi receives an order from Ecopack to develop a campaign to inform people about the benefits and necessity of selective collection of packaging waste. The company has good reason to seek a way to more actively influencing the behavior of people. Ecobus is touring schools across the country. Because the classes in primary school are delivered on morning hours, Ecopack and DeConi decided that during the afternoon hours, the Ecobus can be used for the training of adults. For them, a special package with a 2D movie The Way of the Trash has been developed. ’The Flying Classroom of ECOPACK’ visited 22 towns in less than three months in 2014, and trained more than 11800 children in 116 schools. Numbers are increasing as it is ongoing activity.

Link to H2020 SI Priorities

  • Climate action by sustainable lifestyle
  • Resource efficient sustainable lifestyles
  • Awareness on raw materials shortage
  • Raw materials conscious sustainable lifestyle

SI Type

  • Social (incl. behavioural) - A campaign to inform people about the benefits and necessity of selective collection of packaging waste.
  • Organisational / Business model - Create cognitive, attitudinal and behavioral change: -Increase the understanding of separate waste collection and the benefits for society and the environment. -Increase public trust by creating positive attitude and emotional bond with this concept. -Create stable habits for separate waste collection among specific target groups. We selected primary school kids as main target group; We also focused on state and municipal representatives and company employees.

SI Objectives

  • The project 3D Ecobus of Ecopack Bulgaria won second place in the prestigious competition of the International Association for waste management (ISWA), 2013.
  • First place in category Green Communications and the Urban Environment PR Priz 2013
  • Second Prize in the category Sustainable Development, Bright Awards 2013
  • Finalist, International PR Asosiation, Golden Awards 2013
  • First prize in the highly contested Investor in Environment category. It was awarded to ECOPACK for its unique project of the 3D Ecobus, which has been touring the country for the fourth consecutive school year, going from town to town, village to village, school to school, and teaching children – more than anything – responsibility. Responsibility to the environment, to other people, to themselves, and to the future of all of us.
  • The award qualifies the company to run for the 2016 European Commission Business Awards for the Environment in Brussels.
  • First Place, Investor in Environment category (Ecopack), Annual Responsible Business Awards, Bulgarian Business Leader Forum, 2014.

SI Origin

It all started in 2011, when DeConi receives an order from ECOPACK to develop a campaign to inform people about the benefits and necessity of selective collection of packaging waste. The company has good reason to seek a way to more actively influencing the behavior of people. The first step was to do serious analysis that shows the inversely proportional relationship between the age and the positive attitude towards initiatives related to the environment, i.e., the younger a person is, the more prone it is to be included in such initiatives. So DeConi decided to focus the campaign on to the children. The success of the Ecobus (the project has a number of awards, including international) drive on DeConi to expand their plans and to apply the model in other areas. Ecobus is now part of a much larger project called 3D ME (3D Mobile Education).

SI Factors of success

  • Environmental - Environmental initiative
  • Social - Actively influencing the behavior of people
  • Spatial / Urban - A mobile information-educational center that can reach every corner of the country, where you can be reached on a bicycle, and provide knowledge and in an extremely efficient manner

Sources

  • Primary - Website information; Journal publications